Corporate fast-food advertising targeting children in South Africa
Desiree Lewis, Sheetal Bhoola and Lynn Mafofo
(This chapter will be published in the Child Gauge, (UCT) in 2020)
The health implications of children’s increasing consumption of fast foods have been a subject of growing national and global concern. This chapter explains why critically examining corporate fast-food advertising to children is equally important. As we show, fast-food advertising compromises children’s rights to health. It also undermines their rights to protection from exploitation through persuasive media messages and rapidly changing foodways.
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